Welcome to Behind The Screens

Your go-to spot for merch tips, creative ideas, and behind-the-scenes stories — all designed to help you rock your brand and grow your merch game.

Sasha Toledo Sasha Toledo

How to Boost School Spirit (& Fundraising) with Custom Merch

Every school knows that nothing brings students, staff, and families together quite like school spirit. Custom merchandise is one of the easiest and most effective ways to build that pride — while also raising funds to support programs and events.

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Sasha Toledo Sasha Toledo

Top 5 Merch Essentials for Your Summer Tour

Summer tours are the perfect time to connect with your fans — and nothing does that better than killer merch. But with limited space and time on the road, you want merch that sells, travels well, and represents your brand with style.

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